Cadillac X Public School

Cadillac partnered with American luxury fashion label Public School and sponsored New York Fashion Week’s Men’s with their mandate to take on fashion as a brand platform.

Cadillac Global appointed BRAG to conceptualize, organize and produce the 2015 global launch of the Cadillac XT5 in Dubai .

30 international models and 150 press were flown in for the much-acclaimed Public School fashion show held at Dubai Design District. Special guest Nick Wooster led over 300 fashion personalities, automotive industry heavyweights and media from all over the world.